With the MPSB clip Studio Deussen sets a new quality standard in the portrayal of electronic components. Guided by the flow of the music composed by Sebastian Morawitz, the gaze flows along the shapes of the MPSB to reveal its unique selling points. Text labels open up and close rhythmically to underscore the essence that makes the Wuerth MPSB special for their clients. In order to visualize its filtering capability a red beat pulsates through the MPSB. It is distorted when entering the MPSB and cleared when exiting it. At the end the red beat passes through the image of a muscle. This image is the key visual of the MPSB print campaign. The relation between the red pulsating line and the muscle opens the field for a successful cross media campaign.